Sustainability in the Digital World: Do’s and Don’ts

By Sairam Bollapragada

While the entire humankind is going ga-ga over the word Digital, there still seems to be much struggle around organizations in creating a Digital transformation blueprint/value and adopting the same quickly.

This note is an attempt to bring to table salient features of becoming Digital relevant in true spirit and deeds. Let us take the points, one after the other:

  1. Goals and Objectives: An Organization should ask itself if they have a dossier which explains to all its employees what Digital means to their business. It is not mandatory that all aspects of Digital should mean something to you. Pick the relevant ones which are critical to your business and get started on the transformational journey.

 

Organizations should get aligned to their clients (both current and potential) on how they can leverage your Digital capabilities to strike a chord with the digital needs of their clients as well. Hence the sales teams should understand the needs and current capability. In fact they should be the first agents of the change to bring to table the digital market needs and hence what we need to nourish as capability.

 

The upskilling is the next most important action. Since the entire demand is moving towards Digital, your upskilling plays a strategic role. The two cannot be misaligned considering even the short term requirements.

 

  1. Adaptability: Your strength to react to the changes in market demand is very critical if you need to be seen as the early adopters in the market . Understanding the market conditions and demand fast, acting to invest in a skilled workforce faster and be the first implementers is essence – which all sums up to reflect on how Agile you are as an organization. You may have to ruthlessly clear the clutter or legacy clingers who can become a challenge to the road to transformation. This will also help your perception in the market and make your sales teams to approach the market with that much more confidence. Unless you up your risk antennas, the conviction will be missing in your commitments. The challenges are greatest learning tools which prepare you to handle bigger commitments. Hence create a risk taking culture that thrives on innovation and experiments.

 

  1. Change Management needs to be carefully crafted out of a network of sources which should become your strongest source of drivers in enhancing your objectives of Digital transformation. Change. When inevitable has to bring in objectivity to avoid chaos. In the Digital space, it pays you richly through both internal and external partnerships. Co-creation is a critical component of this Change process. Please refer my earlier blog: https://itservicesdelivery.wordpress.com/2016/12/05/digital-transformation-looking-outside-for-a-change-agent/

 

  1. Congenial Work Environ: The culture of clinging and hugging often seen as threat to change, is led by folks who don’t want things to change as it reflects their insecure mind-set. Millennials must be provided a platform to bring in fresh ideas through their out of box creative minds. They don’t carry any baggage and hence you can almost always expect a fresh bag of ideas. Once you encourage such an environment, ideas will flow automatically. Let the owners of execution incubate these ideas and convert them into compelling propositions for their clientele. The more fresh ideas you take to clients, the more your probability as being perceived as a leader in the space. Remember perception management is also very critical across the ecospace. Strategic initiatives cannot be allowed to be held ransom to the feudal mind sets of folks obsessed with large teams. The question then to them is – how would you embrace the upcoming digital twins in your workforce.

 

  1. Focussed Teamwork aligned to Objectives: In the services business of annuity, we seem to understand a lot about value creation. We try and demonstrate through our PIPs (productivity improvements), CoD (Cost Of Delivery), etc. However, with the advent of Digital and Automation, the client’s expectations have gone exponentially wild compelling all service providers to think radically different. Hence the above point 4 holds that much more water. Most persons facing the client needs to come across as your digital brand ambassadors (if not all). The approaches you position to the clients should prove your thought leadership. Often the rift between what is sold and what is delivered leaves a bad taste with the clients. This is a true reflection of what lack of orchestration within the teams. Hence your need to align all the teams to speak one language of offerings-capabilities-capacities to establish credibility.

 

Last but not the least, every Digital customer is looking for uniqueness in the solution being delivered. So please be very cautious before you replay a plethora of offerings while you showcase your might.

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